{"id":4194,"date":"2026-02-23T15:03:11","date_gmt":"2026-02-23T14:03:11","guid":{"rendered":"https:\/\/nabsolutions.com\/se\/?p=4194"},"modified":"2026-03-11T11:29:28","modified_gmt":"2026-03-11T10:29:28","slug":"sa-fungerar-microsoft-customer-insights-i-praktiken","status":"publish","type":"post","link":"https:\/\/nabsolutions.com\/se\/crm\/customer-insights\/sa-fungerar-microsoft-customer-insights-i-praktiken\/","title":{"rendered":"S\u00e5 fungerar Microsoft Customer Insights i praktiken"},"content":{"rendered":"\r\n<section class=\"nab-news-hero\">\r\n    <div class=\"nab-news-hero-inner\">\r\n        <header class=\"nab-news-hero-header\">\r\n            <p class=\"nab-news-hero-header-date is-ingress\">\r\n                23 februari 2026            <\/p>\r\n\r\n            <h1 class=\"nab-news-hero-header-title is-h2\">\r\n                S\u00e5 fungerar Microsoft Customer Insights i praktiken            <\/h1>\r\n\r\n                                                <!-- <a href=\"\" class=\"nab-news-hero-header-button nab-button is-primary is-grey is-chips\">\r\n                                            <\/a> -->\r\n\r\n                    <p class=\"nab-news-hero-header-button-no-button\">\r\n                        Customer Insights                    <\/p>\r\n                                    <\/header>\r\n\r\n        <div class=\"nab-news-hero-image\">\r\n            <img decoding=\"async\" \r\n                data-src=\"https:\/\/nabsolutions.com\/se\/wp-content\/uploads\/sites\/2\/2026\/02\/Sa-fungerar-Microsoft-Customer-Insights-i-praktiken.jpg\"\r\n                alt=\"\"\r\n                class=\"nab-news-hero-image-figure lazyload\"\r\n             src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/720;\">\r\n        <\/div>\r\n\r\n        <header class=\"nab-news-hero-excerpt\">\r\n            <p class=\"nab-news-hero-excerpt-text is-ingress\">\r\n                F\u00f6r att skapa verklig kundf\u00f6rst\u00e5else kr\u00e4vs mer \u00e4n analys i isolerade system. Microsoft Customer Insights kombinerar datainsamling och kunddialog i en gemensam plattform. Genom att samla kunddata fr\u00e5n flera k\u00e4llor och anv\u00e4nda insikterna f\u00f6r riktad kommunikation skapas en tydlig koppling mellan analys och handling. H\u00e4r g\u00e5r vi igenom hur Customer Insights \u00e4r uppbyggt och hur de olika delarna samverkar i praktiken.            <\/p>\r\n        <\/header>\r\n\r\n        <div class=\"nab-news-hero-content\">\r\n            <div class=\"nab-news-hero-content-inner\">\r\n                <h4 class=\"nab-news-hero-content-title is-bold is-grey\">\r\n                                            Inneh\u00e5ll\r\n                                    <\/h4>\r\n\r\n                <ol class=\"nab-news-hero-content-list\">\r\n                                    <\/ol>\r\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/section>\n\n\r\n\r\n    <section class=\"nab-article has-offset  \" id=\"\">\r\n        <div class=\"nab-article-inner \">\r\n            <p><span style=\"color: #0b3b2e;font-family: co-headline, 'Segoe UI';font-size: 1.75rem\">Tv\u00e5 delar \u2013 ett gemensamt m\u00e5l<\/span><\/p>\n<div>\n<p>Microsoft Customer Insights best\u00e5r av tv\u00e5 huvudsakliga delar som tillsammans skapar v\u00e4rde:<\/p>\n<ul>\n<li>Customer Insights \u2013 Data: samlar och strukturerar kunddata<\/li>\n<li>Customer Insights \u2013 Journeys: anv\u00e4nder insikterna f\u00f6r att skapa relevanta kunddialoger<\/li>\n<\/ul>\n<p>Tillsammans ger de b\u00e5de f\u00f6rst\u00e5else och handlingskraft.<\/p>\n<\/div>\n        <\/div>\r\n    <\/section>\r\n\n\n\n\n\n    <section class=\"nab-bento  \" id=\"\">\n        <div class=\"nab-bento-inner\">\n                            \n                                    <div class=\"nab-bento-items is-bento-one\">\n                                                    <div class=\"nab-bento-item link-box-wrapper is-bento-one\">\n                                <div class=\"nab-bento-item-inner is-dark-green   is-flex-end \">\n                                                                            <img decoding=\"async\"\n                                            class=\"nab-bento-item-image-figure lazyload\" \n                                            data-src=\"https:\/\/nabsolutions.com\/se\/wp-content\/uploads\/sites\/2\/2026\/03\/Bento-Customer-Insights-Consideration.webp\" \n                                            alt=\"\"\n                                         src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\">\n                                                                        \n                                    \n                                    <header class=\"nab-bento-item-header \">\n                                                                                    <p class=\"nab-bento-item-header-subtitle is-uppercase\">\n                                                CRM                                            <\/p>\n                                            <h3 class=\"nab-bento-item-header-title  \">\n                                                F\u00e5 djupare kundf\u00f6rst\u00e5else med AI-drivna analyser i Microsofts ekosystem.                                            <\/h3>\n                                        \n                                                                                    <a \n                                                href=\"https:\/\/nabsolutions.com\/se\/crm\/dynamics-365-customer-insights\/valj-ratt-marknadsforingsplattform\/\" \n                                                class=\"nab-bento-item-header-button nab-button is-primary \"\n                                                aria-label=\"Uppt\u00e4ck Customer Insights\"\n                                            >\n                                                <span class=\"nab-link-box\"><\/span>\n                                                                                                    <span class=\"nab-bento-item-header-button-text\">\n                                                        Uppt\u00e4ck Customer Insights                                                    <\/span>\n                                                    <i class=\"nab-bento-item-header-title-icon material-symbols-outlined is-mobile \" aria-label=\"Arrow right\">arrow_right_alt<\/i>\n                                                                                            <\/a>\n                                                                            <\/header>\n\n                                    \n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                                \n                               \n                                    <\/div>\n    <\/section>\n\n\n\r\n\r\n    <section class=\"nab-article has-offset  \" id=\"\">\r\n        <div class=\"nab-article-inner \">\r\n            <h3>Customer Insights \u2013 Data: en samlad kundbild<\/h3>\n<p>Customer Insights \u2013 Data h\u00e4mtar information fr\u00e5n olika system, till exempel CRM, aff\u00e4rssystem, webb och marknadsverktyg. Datan matchas och sammanf\u00f6rs till en gemensam kundprofil.<\/p>\n<p>Det g\u00f6r det m\u00f6jligt att:<\/p>\n<ul>\n<li>f\u00e5 en helhetsbild av varje kund<\/li>\n<li>identifiera m\u00f6nster och segment<\/li>\n<li>f\u00f6rst\u00e5 beteenden \u00f6ver tid<\/li>\n<\/ul>\n<p>Allt bygger p\u00e5 samma datagrund, vilket minskar risken f\u00f6r motstridiga siffror och tolkningar.<\/p>\n<h3>Customer Insights \u2013 Journeys: fr\u00e5n insikt till dialog<\/h3>\n<p>Med Customer Insights \u2013 Journeys anv\u00e4nds datan f\u00f6r att skapa mer relevanta kundupplevelser. Kommunikation kan anpassas baserat p\u00e5 beteende, behov och timing \u2013 snarare \u00e4n generella utskick.<\/p>\n<p>Det g\u00f6r det m\u00f6jligt att:<\/p>\n<ul>\n<li>trigga kommunikation baserat p\u00e5 h\u00e4ndelser<\/li>\n<li>anpassa inneh\u00e5ll efter kundens kontext<\/li>\n<li>f\u00f6lja upp och m\u00e4ta effekt i realtid<\/li>\n<\/ul>\n<p>Customer Insights kopplar samman analys och kommunikation p\u00e5 ett strukturerat s\u00e4tt.<\/p>\n        <\/div>\r\n    <\/section>\r\n\n\n\n<section class=\"nab-faq   \" id=\"\">\n    <div class=\"nab-faq-inner\">\n                    <header class=\"nab-faq-header\">\n                                    <h2 class=\"nab-faq-header-heading is-grey\">\n                        Fr\u00e5gor &amp; svar                    <\/h2>\n                            <\/header>\n        \n                    <div class=\"nab-faq-items\">\n                <div class=\"nab-faq-item\">\n                                            <div class=\"nab-faq-item-question\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n                            <div class=\"nab-faq-item-question-content\">\n                                <a href=\"\" class=\"nab-faq-item-question-content-link \">\n                                                                            <h3 class=\"nab-faq-item-question-content-link-label is-grey\" itemprop=\"name\">\n                                            Vad skiljer Dynamics 365 Customer Insights fr\u00e5n andra CDP:er?                                        <\/h3>\n                                        <i class=\"nab-faq-item-question-content-link-icon material-symbols-outlined\" style=\"font-variation-settings: 'FILL' 1;\">arrow_circle_down<\/i>\n                                                                    <\/a>\n\n                                                                    <div class=\"nab-faq-item-question-content-answer \" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n                                        <span itemprop=\"text\">\n                                            <p>Customer Insights skiljer sig genom att den inte bara samlar kunddata, utan \u00e4ven kopplar ihop informationen med hela Microsoft-ekosystemet \u2013 som Dynamics\u202f365 Sales, Marketing, Customer Service och Power Platform. Det g\u00f6r det m\u00f6jligt att b\u00e5de analysera och agera p\u00e5 insikterna direkt, med AI-st\u00f6d, automatisering och integrationer som m\u00e5nga andra CDP:er saknar. Plattformen \u00e4r dessutom skalbar, flexibel och framtidss\u00e4ker, vilket g\u00f6r att den kan v\u00e4xa med ert f\u00f6retag utan att ni beh\u00f6ver byta system.<\/p>\n                                        <\/span>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"nab-faq-item-question\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n                            <div class=\"nab-faq-item-question-content\">\n                                <a href=\"\" class=\"nab-faq-item-question-content-link \">\n                                                                            <h3 class=\"nab-faq-item-question-content-link-label is-grey\" itemprop=\"name\">\n                                            Vilka funktioner och m\u00f6jligheter erbjuder Dynamics 365 Customer Insights?                                        <\/h3>\n                                        <i class=\"nab-faq-item-question-content-link-icon material-symbols-outlined\" style=\"font-variation-settings: 'FILL' 1;\">arrow_circle_down<\/i>\n                                                                    <\/a>\n\n                                                                    <div class=\"nab-faq-item-question-content-answer \" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n                                        <span itemprop=\"text\">\n                                            <p>Customer Insights samlar data fr\u00e5n alla era k\u00e4llor \u2013 som CRM, e\u2011handel, webb, sociala medier och andra system \u2013 och skapar en 360-graders bild av era kunder. Plattformen m\u00f6jligg\u00f6r segmentering av kunder, analys av beteenden och prediktiva insikter med AI, s\u00e5 att ni kan fatta datadrivna beslut. Ni kan \u00e4ven automatisera och personalisera kampanjer, skapa m\u00e5lgrupper f\u00f6r s\u00e4lj och marknad, och enkelt integrera insikterna med andra Microsoft-verktyg som Dynamics 365 Sales, Marketing och Power Platform.<\/p>\n                                        <\/span>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"nab-faq-item-question\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n                            <div class=\"nab-faq-item-question-content\">\n                                <a href=\"\" class=\"nab-faq-item-question-content-link \">\n                                                                            <h3 class=\"nab-faq-item-question-content-link-label is-grey\" itemprop=\"name\">\n                                            Passar Dynamics 365 Customer Insights v\u00e5rt f\u00f6retag?                                        <\/h3>\n                                        <i class=\"nab-faq-item-question-content-link-icon material-symbols-outlined\" style=\"font-variation-settings: 'FILL' 1;\">arrow_circle_down<\/i>\n                                                                    <\/a>\n\n                                                                    <div class=\"nab-faq-item-question-content-answer \" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n                                        <span itemprop=\"text\">\n                                            <p>Customer Insights passar f\u00f6retag som vill f\u00e5 en helhetsbild av sina kunder och anv\u00e4nda datadrivna insikter f\u00f6r att f\u00f6rb\u00e4ttra f\u00f6rs\u00e4ljning, marknadsf\u00f6ring och kundservice. Plattformen \u00e4r flexibel och kan anpassas efter era datak\u00e4llor, processer och branschspecifika behov, samtidigt som den \u00e4r skalbar och kan v\u00e4xa med f\u00f6retaget \u00f6ver tid.<\/p>\n                                        <\/span>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<section class=\"nab-cta-island   \" id=\"\">\n    <div class=\"nab-cta-island-inner\">\n        <header class=\"nab-cta-island-header\">\n                            <h2 class=\"nab-cta-island-header-title \">\n                    Vill ni diskutera hur Customer Insights kan anv\u00e4ndas i er organisation?                <\/h2>\n                        \n                            <p class=\"nab-cta-island-header-text is-ingress\">\n                    Kontakta oss s\u00e5 ber\u00e4ttar vi mer.                <\/p>\n                        \n                            <a href=\"\" class=\"nab-cta-island-header-button nab-button is-primary is-info-form-popup\" aria-label=\"Kontakta oss\">\n                    Kontakta oss                <\/a>\n                \n                    <\/header>\n\n    <\/div>\n<\/section>\n\n\r\n<section class=\"nab-form-popup nab-form\">\r\n    <div class=\"nab-form-popup-inner\">\r\n        <a href=\"#\" class=\"nab-form-popup-close\">\r\n            <i class=\"nab-form-popup-close-icon material-symbols-outlined\">close<\/i>\r\n        <\/a>\r\n        <header class=\"nab-form-popup-header\">\r\n            <h3 class=\"nab-form-popup-header-title is-large\">\r\n                F\u00e5 mer information            <\/h3>\r\n            <p class=\"nab-form-popup-header-text is-lead\">\r\n                Fyll i formul\u00e4ret nedan f\u00f6r att f\u00e5 mer information om v\u00e5ra l\u00f6sningar.            <\/p>\r\n        <\/header>\r\n\r\n        <div class=\"nab-form-popup-form-wrapper\">\r\n            <form\r\n                action=\"\/wp-json\/nab\/v1\/mail\"\r\n                class=\"nab-form-popup-form nab-form-area\"\r\n                id=\"nab-form-area\"\r\n                data-type=\"info\"\r\n            >\r\n                <div class=\"nab-form-area-item is-botcheck\">\r\n                    <input type=\"tel\" class=\"nab-form-area-input is-botcheck\">\r\n                <\/div>\r\n\r\n                <div class=\"nab-form-area-item is-50\">\r\n                    <label for=\"nab-form-first-name\" class=\"nab-form-area-label\">\r\n                        F\u00f6rnamn*  \r\n                    <\/label>\r\n                    <input type=\"text\" class=\"nab-form-area-input is-required\" id=\"nab-form-first-name\">\r\n                    <p class=\"nab-form-area-error\">\r\n                        Var v\u00e4nlig och fyll i ditt f\u00f6rnamn.                    <\/p>\r\n                <\/div>\r\n                \r\n                <div class=\"nab-form-area-item is-50\">\r\n                    <label for=\"nab-form-last-name\" class=\"nab-form-area-label\">\r\n                        Efternamn*                    <\/label>\r\n                    <input type=\"text\" class=\"nab-form-area-input is-required\" id=\"nab-form-last-name\">\r\n                    <p class=\"nab-form-area-error\">\r\n                        Var v\u00e4nlig och fyll i ditt efternamn.                    <\/p>\r\n                <\/div>\r\n                \r\n                <div class=\"nab-form-area-item\">\r\n                    <label for=\"nab-form-company\" class=\"nab-form-area-label\">\r\n                        F\u00f6retag                    <\/label>\r\n                    <input type=\"text\" class=\"nab-form-area-input\" id=\"nab-form-company\">\r\n                <\/div>\r\n\r\n                <div class=\"nab-form-area-item is-50\">\r\n                    <label for=\"nab-form-email\" class=\"nab-form-area-label\">\r\n                        E-post*                    <\/label>\r\n                    <input type=\"email\" class=\"nab-form-area-input is-required\" id=\"nab-form-email\">\r\n                    <p class=\"nab-form-area-error\">\r\n                        Var v\u00e4nlig och fyll i din e-post.                    <\/p>\r\n                <\/div>\r\n                \r\n                <div class=\"nab-form-area-item is-50\">\r\n                    <label for=\"nab-form-phone\" class=\"nab-form-area-label\">\r\n                        Telefon*                    <\/label>\r\n                    <input type=\"tel\" class=\"nab-form-area-input is-required\" id=\"nab-form-phone\">\r\n                    <p class=\"nab-form-area-error\">\r\n                        Var v\u00e4nlig och fyll i ditt telefonnummer.                    <\/p>\r\n                <\/div>\r\n\r\n                <div class=\"nab-form-area-item\">\r\n                    <label for=\"nab-form-message\" class=\"nab-form-area-label is-message\">\r\n                        Meddelande                    <\/label>\r\n                    <textarea name=\"\" id=\"nab-form-message\" class=\"nab-form-area-input nab-form-area-textarea\"><\/textarea>\r\n                <\/div>\r\n\r\n                <div class=\"nab-form-area-item\">\r\n                    <button class=\"nab-form-area-submit nab-button is-primary is-full\">\r\n                        Skicka                    <\/button>\r\n                    <img decoding=\"async\" src=\"https:\/\/nabsolutions.com\/se\/wp-content\/themes\/nab-solutions-public\/assets\/static\/images\/oval.svg\" alt=\"\" class=\"nab-form-area-submit-icon\">\r\n                <\/div>\r\n\r\n                <p class=\"nab-form-area-integritypolicy is-small\">\r\n                    Genom att kontakta NAB kommer dina personuppgifter behandlas enligt NAB:s <a href=\"\/se\/om-nab-solutions\/integritetspolicy\">integritetspolicy<\/a>.                <\/p>\r\n\r\n                            <\/form>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"<p>F\u00f6r att skapa verklig kundf\u00f6rst\u00e5else kr\u00e4vs mer \u00e4n analys i isolerade system. Microsoft Customer Insights kombinerar datainsamling och kunddialog i en gemensam plattform. Genom att samla kunddata fr\u00e5n flera k\u00e4llor och anv\u00e4nda insikterna f\u00f6r riktad kommunikation skapas en tydlig koppling mellan analys och handling. H\u00e4r g\u00e5r vi igenom hur Customer Insights \u00e4r uppbyggt och hur de olika delarna samverkar i praktiken.<\/p>\n","protected":false},"author":8,"featured_media":5456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[184],"tags":[133],"post_folder":[24],"class_list":["post-4194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-insights","tag-consideration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00e5 fungerar Microsoft Customer Insights i praktiken - NAB Solutions<\/title>\n<meta name=\"description\" content=\"S\u00e5 fungerar Microsoft Customer Insights Data och Journeys \u2013 fr\u00e5n samlad kunddata till relevant kunddialog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabsolutions.com\/se\/crm\/customer-insights\/sa-fungerar-microsoft-customer-insights-i-praktiken\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e5 fungerar Microsoft Customer Insights i praktiken - NAB Solutions\" \/>\n<meta property=\"og:description\" content=\"S\u00e5 fungerar Microsoft Customer Insights Data och Journeys \u2013 fr\u00e5n samlad kunddata till relevant kunddialog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nabsolutions.com\/se\/crm\/customer-insights\/sa-fungerar-microsoft-customer-insights-i-praktiken\/\" \/>\n<meta property=\"og:site_name\" content=\"NAB SVERIGE\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-23T14:03:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T10:29:28+00:00\" 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