{"id":1717,"date":"2025-12-01T13:59:07","date_gmt":"2025-12-01T12:59:07","guid":{"rendered":"https:\/\/nabsolutions.com\/uk\/?page_id=1717"},"modified":"2026-04-01T08:42:17","modified_gmt":"2026-04-01T12:42:17","slug":"dynamics-365-customer-insights","status":"publish","type":"page","link":"https:\/\/nabsolutions.com\/uk\/crm\/dynamics-365-customer-insights\/","title":{"rendered":"Dynamics 365 Customer Insights"},"content":{"rendered":"\r\n\r\n
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\r\n Discover the marketing platform of the future <\/h1>\r\n

\r\n A marketing platform helps you bring together customer data, build relevant customer journeys, and measure what actually drives business. Here we explain what a marketing platform is, the problems it solves, and how it creates better collaboration between marketing, sales, and service. <\/p>\r\n \r\n \r\n \r\n Talk to an expert <\/a>\r\n \r\n \r\n Ready for a marketing platform? <\/a>\r\n <\/header>\r\n\r\n

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\r\n Why is everyone talking about marketing platforms? <\/h2>\r\n <\/header>\r\n \r\n
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\r\n The customer journey isn\u2019t linear <\/h4>\r\n \r\n

\r\n Web, email, events, LinkedIn, sales conversations, and customer service all influence the deal at the same time. <\/p>\r\n \r\n <\/header>\r\n <\/div>\r\n

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\r\n Data is everywhere\u2014but not in one place <\/h4>\r\n \r\n

\r\n CRM systems, email tools, website analytics, and event lists rarely talk to each other. <\/p>\r\n \r\n <\/header>\r\n <\/div>\r\n

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\r\n communication<\/i>\r\n <\/div>\r\n \r\n\r\n

\r\n The demand for relevance is increasing <\/h4>\r\n \r\n

\r\n Generic outreach performs worse when customers expect personalized and well-timed communication. <\/p>\r\n \r\n <\/header>\r\n <\/div>\r\n

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\r\n Marketing needs to demonstrate business value <\/h4>\r\n \r\n

\r\n More organizations require a clear connection between marketing efforts, pipeline, and revenue. <\/p>\r\n \r\n <\/header>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n\r\n

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\r\n Why NAB & Microsoft <\/p>\r\n \r\n

\r\n Turn customer data into business value \u2014 with the right platform and partner. <\/h2>\r\n <\/div>\r\n
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\r\n \"NAB\r\n <\/div>\r\n \r\n

\r\n NAB \u2014 experts in turning customer data into action. <\/h3>\r\n \r\n

\r\n We help you unlock the value of Customer Insights with the right structure, a clear strategy, and solutions that are actually used. With NAB, you get a partner that combines business insight with Microsoft expertise \u2014 all the way from analysis to impact. <\/p>\r\n \r\n \r\n L\u00e4s mer <\/a>\r\n <\/div>\r\n <\/div>\r\n

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\r\n Microsoft \u2014 customer insights that drive relevant experiences <\/h3>\r\n \r\n

\r\n Customer Insights makes it possible to bring together customer data from multiple sources and create a unified, up-to-date customer view. The platform helps you identify patterns, understand behaviors, and activate insights in the right channel\u2014at the right time. All built on Microsoft\u2019s secure and scalable cloud platform. <\/p>\r\n \r\n \r\n Learn more <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n

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\r\n What is a marketing platform (in practice)? <\/h2>\r\n
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A marketing platform brings together customer data, audiences, campaigns, and customer journeys in one system. It makes it possible to:<\/p>\n <\/div>\r\n

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\r\n check_circle<\/i>\r\n Create a unified customer view based on behavior, interactions, and business data. <\/p>\r\n

\r\n check_circle<\/i>\r\n Segment audiences dynamically and in real time. <\/p>\r\n

\r\n check_circle<\/i>\r\n Measure how marketing impacts engagement, leads, and revenue. <\/p>\r\n

\r\n check_circle<\/i>\r\n Automate communication across multiple channels. <\/p>\r\n <\/div>\r\n

\r\n \r\n Choose the right marketing platform <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\n\n\n
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\n Typical signs you’re ready for a marketing platform <\/h2>\n \n

\n Sometimes it\u2019s not entirely clear what you actually need, but there are certain signs to look for that can help determine whether you\u2019re ready for a modern marketing platform. <\/p>\n \n <\/header>\n\n

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\n You have difficulty connecting campaigns to pipeline and revenue. <\/h4>\n \n <\/header>\n <\/div>\n
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\n Customer data is spread across multiple systems without a shared structure. <\/h4>\n \n <\/header>\n <\/div>\n
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\n Segmentation and outreach require a lot of manual work. <\/h4>\n \n <\/header>\n <\/div>\n
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\n Personalization and automation are difficult to implement. <\/h4>\n \n <\/header>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\r\n
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\r\n What value does a marketing platform deliver in everyday work? <\/h2>\r\n <\/header>\r\n \r\n
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\r\n More targeted marketing arrow_circle_down<\/i>\r\n <\/h4>\r\n \r\n
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\r\n The right message, to the right audience, at the right time. <\/p>\r\n \r\n <\/header>\r\n <\/div>\r\n

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\r\n More efficient teams arrow_circle_down<\/i>\r\n <\/h4>\r\n \r\n
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\r\n Automated customer journeys reduce manual work. <\/p>\r\n \r\n <\/header>\r\n <\/div>\r\n

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\r\n Clearer connection to business outcomes arrow_circle_down<\/i>\r\n <\/h4>\r\n \r\n
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\r\n Marketing can be tracked all the way to revenue. <\/p>\r\n \r\n <\/header>\r\n <\/div>\r\n

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\r\n Better collaboration arrow_circle_down<\/i>\r\n <\/h4>\r\n \r\n
\r\n \"Komplett\r\n <\/div>\r\n\r\n

\r\n Marketing, sales, and service share the same customer insights. <\/p>\r\n \r\n <\/header>\r\n <\/div>\r\n

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\r\n Ready for AI arrow_circle_down<\/i>\r\n <\/h4>\r\n \r\n
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\r\n Structured customer data is the foundation for analysis, recommendations, and next-best actions. <\/p>\r\n \r\n <\/header>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n\n\n\n

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\n You have customer data\u2014but do you have the customer view? <\/p>\n\n

\n Bring together information from multiple sources and create a unified customer profile that makes it easier to understand behaviors, preferences, and interactions. <\/h3>\n\n \n <\/span>\n \n Choose the right marketing platform <\/span>\n arrow_right_alt<\/i>\n <\/a>\n <\/header>\n\n
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\n Create smart customer journeys <\/p>\n \n

\n Build customer journeys tailored to each customer\u2019s needs and deliver relevant communication through channels such as email and SMS. <\/h3>\n\n \n <\/span>\n \n See all features <\/span>\n arrow_right_alt<\/i>\n <\/a>\n <\/header>\n\n \n <\/div>\n <\/div>\n
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\n \"Microsoft\n \n \n
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\n AI at the forefront <\/p>\n \n

\n Use AI-driven insights to understand customer behavior, anticipate needs, and create more targeted segments and campaigns. <\/h3>\n\n \n <\/span>\n arrow_right_alt<\/i>\n <\/a>\n <\/header>\n\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n \n \n <\/div>\n <\/section>\n\n\n\n
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\n Inspiration <\/p>\n \n

\n Learn more with our Customer Insights articles <\/h2>\n\n \n arrow_right_alt\n <\/i>\n <\/div>\n <\/a>\n \n \n
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\n Guide <\/p>\n \n

\n When is Customer Insights the right solution? <\/h2>\n\n \n arrow_right_alt\n <\/i>\n <\/div>\n <\/a>\n \n \n
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\n Advisory <\/p>\n \n

\n Free consultation with our CRM experts <\/h2>\n\n \n arrow_right_alt\n <\/i>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/section>\n\n\n\r\n\r\n\n\n\n
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\n FAQ <\/h2>\n <\/header>\n \n
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\n What is Dynamics 365 Customer Insights? <\/h3>\n arrow_circle_down<\/i>\n <\/a>\n\n
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Dynamics 365 Customer Insights is a customer data platform (CDP) that brings together data from all your channels and systems into one place, creating a 360\u2011degree view of your customers. It helps you understand customer behavior, segment audiences, personalize experiences, and make data\u2011driven decisions that improve customer experience and increase loyalty.<\/p>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n

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\n What problems does Dynamics 365 Customer Insights solve? <\/h3>\n arrow_circle_down<\/i>\n <\/a>\n\n
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Customer Insights addresses the challenge of fragmented customer data spread across multiple systems and channels. It reduces uncertainty around customer behavior, makes it easier to identify your most valuable customers, and lowers the risk of marketing and sales efforts becoming irrelevant or ineffective.<\/p>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n

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\n What happens if we don\u2019t have a clear understanding of our customers? <\/h3>\n arrow_circle_down<\/i>\n <\/a>\n\n
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Without clear visibility into your customers and their behavior, you risk missing business opportunities, sending irrelevant offers, and making decisions based on assumptions rather than facts. This can lead to lower sales, reduced customer loyalty, and inefficient marketing and sales efforts.<\/p>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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\n Want to learn more about CRM & Customer Insights? <\/h2>\n \n

\n Book a free consultation with one of our experts! <\/p>\n \n \n \n Contact <\/a>\n <\/header>\n\n <\/div>\n<\/section>\n\n\r\n

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\r\n Get in touch! <\/h3>\r\n

\r\n Fill in your details and we\u2019ll get back to you shortly! <\/p>\r\n <\/header>\r\n\r\n

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