{"id":1724,"date":"2025-12-01T14:04:30","date_gmt":"2025-12-01T13:04:30","guid":{"rendered":"https:\/\/nabsolutions.com\/us\/?page_id=1724"},"modified":"2026-03-16T10:16:35","modified_gmt":"2026-03-16T14:16:35","slug":"choose-the-right-marketing-platform","status":"publish","type":"page","link":"https:\/\/nabsolutions.com\/us\/crm\/dynamics-365-customer-insights\/choose-the-right-marketing-platform\/","title":{"rendered":"Choose the right marketing platform"},"content":{"rendered":"\r\n\r\n
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\r\n How to choose the right marketing platform <\/h1>\r\n

\r\n Choosing a marketing platform isn\u2019t just about campaigns and outreach. It\u2019s about how well you understand your customers, how quickly you can act on insights, and how well marketing, sales, and service work together. <\/p>\r\n \r\n \r\n \r\n Book a consultation <\/a>\r\n \r\n \r\n Frequently asked questions <\/a>\r\n <\/header>\r\n\r\n

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\r\n Four things to consider when choosing a marketing platform <\/h2>\r\n <\/header>\r\n \r\n
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\r\n Map your customer data <\/h4>\r\n \r\n

\r\n To succeed with modern marketing, you first need to understand what customer data you have, where it lives, and how it\u2019s used today. A good platform helps you bring together data from multiple sources and create a clear, shared view of each customer\u2014rather than isolated lists and silos. <\/p>\r\n \r\n <\/header>\r\n <\/div>\r\n

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\r\n Think beyond campaigns <\/h4>\r\n \r\n

\r\n Marketing is no longer about one-off campaigns. Choose a platform that makes it possible to work long-term with customer journeys, where communication adapts to behaviors, interests, and where the customer is in their journey. This creates more relevance\u2014and better results over time. <\/p>\r\n \r\n <\/header>\r\n <\/div>\r\n

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\r\n Ensure collaboration between marketing and sales <\/h4>\r\n \r\n

\r\n When marketing and sales work in different systems, valuable insights risk getting lost. A modern marketing platform should support close collaboration between teams, where customer insights, leads, and activities are shared and followed up within the same ecosystem. <\/p>\r\n \r\n <\/header>\r\n <\/div>\r\n

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\r\n Choose a platform that can get smarter over time <\/h4>\r\n \r\n

\r\n AI and automation are becoming increasingly important for working efficiently and with precision. A future-ready platform helps you identify patterns, prioritize the right audiences, and make better decisions\u2014without increasing the manual workload. <\/p>\r\n \r\n <\/header>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n\r\n

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\r\n Why NAB & Microsoft <\/p>\r\n \r\n

\r\n Turn customer data into business value \u2014 with the right platform and partner. <\/h2>\r\n <\/div>\r\n
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\r\n NAB \u2014 experts in turning customer data into action. <\/h3>\r\n \r\n

\r\n We help you unlock the value of Customer Insights with the right structure, a clear strategy, and solutions that are actually used. With NAB, you get a partner that combines business insight with Microsoft expertise \u2014 all the way from analysis to impact. <\/p>\r\n \r\n \r\n L\u00e4s mer <\/a>\r\n <\/div>\r\n <\/div>\r\n

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\r\n Microsoft \u2014 customer insights that drive relevant experiences <\/h3>\r\n \r\n

\r\n Customer Insights makes it possible to bring together customer data from multiple sources and create a unified, up-to-date customer view. The platform helps you identify patterns, understand behaviors, and activate insights in the right channel\u2014at the right time. All built on Microsoft\u2019s secure and scalable cloud platform. <\/p>\r\n \r\n \r\n Learn more <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n

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\n Get started with Customer Insights <\/p>\n\n

\n Get started quickly with customer profiles, segments, and customer journeys that drive impact. <\/h3>\n\n \n <\/span>\n \n Get started <\/span>\n arrow_right_alt<\/i>\n <\/a>\n <\/header>\n\n
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\n How Customer Insights works <\/p>\n \n

\n Discover a modern marketing platform that brings together customer data and customer journeys. <\/h3>\n\n \n <\/span>\n \n Check out all features <\/span>\n arrow_right_alt<\/i>\n <\/a>\n <\/header>\n\n \n <\/div>\n <\/div>\n
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\n AI at the forefront <\/p>\n \n

\n With Copilot, it becomes easier to uncover insights, create segments, and build customer journeys automatically. <\/h3>\n\n \n <\/span>\n \n Learn more <\/span>\n arrow_right_alt<\/i>\n <\/a>\n <\/header>\n\n
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\r\n Learn more about Customer Insights <\/h2>\r\n <\/header>\r\n\r\n \r\n
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\r\n When is Customer Insights the right solution \u2014 and what needs does it solve? <\/span>\r\n <\/h4>\r\n\r\n \r\n\r\n

\r\n Not every organization needs more data \u2014 but many need better insights. Microsoft Customer Insights is well suited for organizations… <\/p>\r\n \r\n <\/header>\r\n \r\n

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\r\n Implementing Microsoft Customer Insights \u2014 from ambition to business value <\/span>\r\n <\/h4>\r\n\r\n \r\n\r\n

\r\n Implementing Customer Insights is not just about technology \u2014 it\u2019s about how customer data will be used in everyday work.… <\/p>\r\n \r\n <\/header>\r\n \r\n

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\r\n How Microsoft Customer Insights works in practice <\/span>\r\n <\/h4>\r\n\r\n \r\n\r\n

\r\n Creating real customer understanding requires more than analysis in isolated systems. Microsoft Customer Insights combines data collection and customer engagement… <\/p>\r\n \r\n <\/header>\r\n \r\n

\r\n Read more <\/p>\r\n <\/a> \r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\n\n\n

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\n FAQ <\/h2>\n <\/header>\n \n
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\n What sets Dynamics 365 Customer Insights apart from other CDPs? <\/h3>\n arrow_circle_down<\/i>\n <\/a>\n\n
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Customer Insights stands out by not only collecting customer data, but by connecting it across the entire Microsoft ecosystem \u2014 including Dynamics 365 Sales, Marketing, Customer Service, and Power Platform. This makes it possible to both analyze insights and act on them directly, using built\u2011in AI, automation, and integrations that many other CDPs lack. The platform is also scalable, flexible, and future\u2011proof, allowing it to grow with your business without the need to switch systems.<\/p>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n

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\n What features and capabilities does Dynamics 365 Customer Insights offer? <\/h3>\n arrow_circle_down<\/i>\n <\/a>\n\n
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Customer Insights brings together data from all your sources \u2014 such as CRM, e\u2011commerce, web, social media, and other systems \u2014 to create a 360\u2011degree view of your customers. The platform enables customer segmentation, behavior analysis, and AI\u2011driven predictive insights to support data\u2011driven decisions. You can also automate and personalize campaigns, build audiences for sales and marketing, and seamlessly integrate insights with other Microsoft tools like Dynamics 365 Sales, Marketing, and Power Platform.<\/p>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n

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\n Is Dynamics 365 Customer Insights a good fit for our company? <\/h3>\n arrow_circle_down<\/i>\n <\/a>\n\n
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Customer Insights is well suited for companies that want a holistic view of their customers and want to use data\u2011driven insights to improve sales, marketing, and customer service. The platform is flexible and can be tailored to your data sources, processes, and industry\u2011specific needs \u2014 while remaining scalable and able to grow with your business over time.<\/p>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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\n Want to know if Customer Insights is the right platform for you? <\/h2>\n \n

\n Contact us and we\u2019ll help you clarify your needs, opportunities, and next steps. <\/p>\n \n \n Book a consultation <\/a>\n \n <\/header>\n\n <\/div>\n<\/section>\n\n\r\n

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\r\n Get in touch! <\/h3>\r\n

\r\n Fill in your details and we\u2019ll get back to you shortly! <\/p>\r\n <\/header>\r\n\r\n

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