Discover Microsoft’s AI-powered CRM for the entire customer journey

CRM brings customer data, interactions, and deals together in one place—so sales, marketing, and service can collaborate and deliver a better customer experience. Here we explain what CRM is, the problems it solves, and how to know when it’s time to take the next step.

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Why is everyone talking about CRM right now?

The customer journey is fragmented

Email, meetings, Teams, the web, and events—everything happens at once. Without a shared view, it becomes difficult to prioritize the right opportunities.

The data exists—but not where it’s needed

Spreadsheets and personal notes don’t scale well and aren’t ideal for collaboration.

Growth requires process

Forecasting, pipeline management, and follow-up must be based on facts—not gut feeling.

What value does CRM provide in everyday work?

Nyhet: Ladda upp momsdeklarationen direkt till Skatteverket

Focus on the right deals

Scoring, views, and alerts help the team focus their time on what actually converts.

Better customer experience

All history in one place = relevant conversations, every time.

Forecasts you can stand behind

Make decisions based on data—not guesses or gut feeling.

Foundation for automation & AI

When your data is structured, you can start automating tasks and gain insights in real time.

Why NAB & Microsoft

NAB & Microsoft are the trusted choice for companies that want a secure and scalable business solution.

NAB — Dynamics 365 CRM experts with extensive experience.

At NAB, we’ve been immersed in Microsoft technologies for nearly 25 years. That’s why we’re confident in saying we know Microsoft and Dynamics 365 CRM inside and out — in 2020, Microsoft named us the best in the world at what we do. Over the years, we’ve had the privilege of helping countless companies implement new systems and continue to grow. Is it your turn next?

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A world-class CRM from Microsoft

Microsoft Dynamics 365 CRM helps you build stronger customer relationships, increase sales, and work smarter. All customer data is brought together in one platform, giving you a 360-degree view of every customer—from first contact to long-term partnership.

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Indukta future-proofs its business with Dynamics 365 CRM

It was a smooth implementation where the sync between Business Central and Sales worked—and continues to work—very well. One reason we chose to move to Sales is the great potential we see in the system going forward, especially with AI. Investing in Sales is therefore a way to future-proof our solution.

Read the full story Indukta logo

Christian Stjärnerud

CEO and Head of Sales at Indukta.

Questions & answers

What is a CRM system?

A CRM system (Customer Relationship Management) is a digital tool that helps companies collect, organize, and manage all information about customers and leads in one place. The system makes it easier to track sales, marketing, and customer service, keep track of contacts, history, and communication, and gain insights that improve customer relationships.

Does my company need a CRM system?

If you want better control over customer relationships, sales, and service, save time, and make smarter decisions, a CRM system is often a great choice. It helps companies bring all customer information together in one place, gain visibility into activities, and build more structured and long-term customer relationships—whether you’re a small or mid-sized business.

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CRM

ERP

AI / Copilot

Productivity

Industries

A CRM for the entire customer journey—from marketing to customer success!

Create tailored customer journeys to reach your customers

Stay on top of your sales and close more deals with Sales

NAB & Microsoft are the trusted choice for companies that want a secure and scalable business solution.

NAB — Dynamics 365 CRM experts with extensive experience.

A world-class CRM from Microsoft

What CRM solutions exist and how do I choose?

How to evaluate CRM—features, integrations, and security

Get started with CRM together with NAB

What is a CRM system?

Does my company need a CRM system?

Do small teams need a CRM?

Is CRM only for sales?

What is the difference between a CRM system and an ERP system?

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