Dynamics 365 Customer Insights

Why is everyone talking about marketing platforms?

The customer journey isn’t linear

Web, email, events, LinkedIn, sales conversations, and customer service all influence the deal at the same time.

Data is everywhere—but not in one place

CRM systems, email tools, website analytics, and event lists rarely talk to each other.

The demand for relevance is increasing

Generic outreach performs worse when customers expect personalized and well-timed communication.

Marketing needs to demonstrate business value

More organizations require a clear connection between marketing efforts, pipeline, and revenue.

Why NAB & Microsoft

Turn customer data into business value — with the right platform and partner.

NAB — experts in turning customer data into action.

We help you unlock the value of Customer Insights with the right structure, a clear strategy, and solutions that are actually used. With NAB, you get a partner that combines business insight with Microsoft expertise — all the way from analysis to impact.

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Microsoft — customer insights that drive relevant experiences

Customer Insights makes it possible to bring together customer data from multiple sources and create a unified, up-to-date customer view. The platform helps you identify patterns, understand behaviors, and activate insights in the right channel—at the right time. All built on Microsoft’s secure and scalable cloud platform.

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Vad är en marknadsförings-plattform (i praktiken)?

A marketing platform brings together customer data, audiences, campaigns, and customer journeys in one system. It makes it possible to:

Create a unified customer view based on behavior, interactions, and business data.

Segment audiences dynamically and in real time.

Measure how marketing impacts engagement, leads, and revenue.

Automate communication across multiple channels.

Choose the right marketing platform

What value does a marketing platform deliver in everyday work?

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Så skapar du ett framgångsrikt säljteam!

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More targeted marketing

The right message, to the right audience, at the right time.

More efficient teams

Automated customer journeys reduce manual work.

Clearer connection to business outcomes

Marketing can be tracked all the way to revenue.

Better collaboration

Marketing, sales, and service share the same customer insights.

Ready for AI

Structured customer data is the foundation for analysis, recommendations, and next-best actions.

FAQ

What is Dynamics 365 Customer Insights?

Dynamics 365 Customer Insights is a customer data platform (CDP) that brings together data from all your channels and systems into one place, creating a 360‑degree view of your customers. It helps you understand customer behavior, segment audiences, personalize experiences, and make data‑driven decisions that improve customer experience and increase loyalty.

What problems does Dynamics 365 Customer Insights solve?

Customer Insights addresses the challenge of fragmented customer data spread across multiple systems and channels. It reduces uncertainty around customer behavior, makes it easier to identify your most valuable customers, and lowers the risk of marketing and sales efforts becoming irrelevant or ineffective.

What happens if we don’t have a clear understanding of our customers?

Without clear visibility into your customers and their behavior, you risk missing business opportunities, sending irrelevant offers, and making decisions based on assumptions rather than facts. This can lead to lower sales, reduced customer loyalty, and inefficient marketing and sales efforts.

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Turn customer data into business value — with the right platform and partner.

NAB — experts in turning customer data into action.

Microsoft — customer insights that drive relevant experiences

Vad är en marknadsförings-plattform (i praktiken)?

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When is Customer Insights the right solution?

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What is Dynamics 365 Customer Insights?

What problems does Dynamics 365 Customer Insights solve?

What happens if we don’t have a clear understanding of our customers?

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