There is no shortage of data, systems, dashboards, or AI. Yet for many organizations, decision-making hasn’t become easier. If anything, it’s become more complex.
This is the reality many leaders are navigating today:
- More tools. More inputs. More expectations.
- But not always more clarity on what to do next.
On October 15, 2026, we’re bringing together customers, partners, and selected voices for a focused, one-day conference designed to address exactly that.
Welcome to NAB 25.
Save the Date
October 15, 2026
Sergel Hub, Stockholm
What NAB 25 is about
NAB 25 is built for decision-makers who are not looking for more information—but for better direction.
This is not a traditional conference.
There are no large expo areas or parallel tracks competing for attention.
No agenda designed to overwhelm.
Instead, the day is intentionally structured to create:
- A clearer view of what actually matters
- A better understanding of how to approach transformation
- More confidence in what to prioritize next
A curated experience
The audience is deliberately limited and carefully selected.
You can expect a mix of:
- Customers and business leaders
- Key partners within the Microsoft ecosystem
- A small number of external perspectives
The format is designed to balance perspective with practicality—combining thought leadership, real-world examples, and meaningful dialogue.
The experience
October 15 — Conference & Evening Gathering
A full-day program focused on:
- Strategic perspectives on modern business and technology
- Real customer experiences and lessons learned
- How to approach AI in the context of your broader architecture
- Conversations that go beyond surface-level inspiration
The day concludes with a shared dinner and evening event—creating space for continued dialogue in a more informal setting.
Why attend
Because the challenge today is not access to technology.
It’s knowing how to use it in a way that actually creates progress.
NAB 25 is designed to help you:
- Cut through complexity
- Better understand how different investments connect
- Move forward with greater confidence
Register your interest
Attendance is limited, and invitations will be released in phases.
If you’d like to be among the first to receive updates as speakers and the agenda are announced, we invite you to register your interest.
Register your interest
More details will follow soon
NAB 25
October 15, Stockholm
