Daniel joins us straight from Microsoft, where he worked as an Account Manager, supported SMB customers, and most recently served as a Modern Work Specialist with a strong focus on Copilot and AI. Over the years, he has helped many organizations on their journey toward smarter and more secure ways of working — and now we’re excited that he’s bringing that expertise to NAB.

Although Daniel is currently based in Dundalk, Ireland (and previously worked at Microsoft’s EMEA HQ in Dublin), his roots are in Borås, Sweden.

With his international experience and strong customer focus, Daniel is a unique asset to both our existing and future clients.

“The most rewarding part of my work is helping customers truly realize the value of their solutions — whether it’s finding new ways to use what they already have or solving old challenges with new tools,” says Daniel.

At NAB, Daniel will:

• Provide guidance on security, AI, and collaboration in Microsoft 365

• Help businesses define the right licensing strategy

• Support customers in adopting and making the most of Microsoft’s ecosystem

We’re confident Daniel will play a key role in our customers’ digital transformation — and we look forward to everything we’ll achieve together.

Keep an eye on our website and LinkedIn for Daniel’s top tips on M365, Copilot, and security!

Curious about how you can strengthen your organization’s security with Microsoft 365? Book a session with Daniel here: Bookings med mig – Daniel Rajala – Outlook

1. Was this system designed specifically for medical rental workflows?
   If it’s a generic ERP retrofitted with rental logic, it won’t cover compliance, cleaning workflows, or device history tracking the way your industry needs.
2. Can your field techs actually use it?
   If mobile check-ins and updates aren’t intuitive, your crews will default back to WhatsApp and clipboards.
3. Does it support both high-value serialized items and batch-based accessories?
   You need to track infusion pumps by serial, but also manage bulk items like bed rails or monitor cables.
4. Can it prove service history for every item?
   Your reputation – and liability – depends on this. Audit trails should be automatic, not “in progress.”
5. How fast can it get you paid?
   Are invoices triggered by asset status changes? Can the system capture damage, loss, or late fees without delay?

The bottom line

If your medical rental operation is growing – or needs to – your systems can’t be based on reactivity, memory, or manual intervention. They need to be smart, connected and designed for the complexity of healthcare.

They’re asking:

• How can we automate compliance instead of relying on people to remember?
• How do we see asset utilization in real-time, across hospital networks and home care providers?
• How do we bill for actual usage, not estimates or flat rates?
• How do we scale field operations without drowning in admin?

The answer isn’t more people. It’s a system designed for complex medical rentals, built to handle:

• Serialized equipment tracking by condition, history, and location
• Integrated cleaning, calibration, and inspection workflows
• Usage-based billing (per day, per hour, per patient)
• Field service integrations for delivery, returns, and swaps
• Audit-ready documentation – always current, always complete
• A mobile experience for teams in hospitals, care homes, or in transit

These businesses aren’t just “more organized” – they’re more profitable.

They recover revenue faster, stay audit-ready, and deliver a better experience to both caregivers and administrators. And because they run leaner, they scale faster.

These aren’t the big, obvious costs. They’re the small, everyday inefficiencies that go unnoticed because they’ve become part of the routine. Over time, though, they add up – and they can quietly erode your profits.

Here are a few examples of where profit might be leaking in your rental business:

• Idle equipment: Machines that sit unused between jobs cost you money. If you don’t have a clear view of what’s available and when, it’s easy to miss opportunities to keep your fleet working.
• Unbilled rental days: When tracking is manual or spread across systems, it’s not uncommon for rental periods to be misrecorded – or missed entirely.
• Maintenance oversights: Skipping or delaying service can lead to breakdowns, costly repairs, and shorter equipment lifespans.
• Time lost to double entry: If your team is entering the same data into multiple systems – or chasing down information from different departments – that’s time they’re not spending on higher-value work.
• Delayed invoicing: The longer it takes to send an invoice, the longer it takes to get paid. And in construction, cash flow is everything.

These issues often don’t feel urgent – until they start affecting your bottom line. And because they’re spread across different parts of the business, they’re easy to overlook.

The good news? These leaks are fixable. But the first step is recognizing they exist.

Before you sign on the dotted line, ask these 5 critical questions:

1. Does this system understand rental?
Most ERP systems were built for generic accounting or manufacturing – not for the real-world headaches of scheduling, damage tracking, off-rent processes, or maintenance. If your ERP can’t handle rental contracts and fleet availability out of the box, you’ll be stuck stitching together spreadsheets – again.

2. Will my field crew actually use it?
A new system only works if your people use it. Yard crews, drivers, mechanics, and dispatchers need simple, mobile-friendly tools they can access on-site – not just another desk-bound program.

3. How does it handle fleet maintenance?
Your fleet is your money-maker. Missed service schedules mean breakdowns, lost rental days, and unhappy customers. Make sure your ERP has built-in service management that connects directly to your rental data.

4. Will it connect to my accounting and reporting?
Don’t add more silos. Your rental operations, invoicing, maintenance, and financials should flow together. If they don’t, you’ll spend hours reconciling duplicate data.

5. Do I trust the support team?
Switching ERP is a big lift. You’re not just buying software – you’re buying a partner who understands rental, construction, and your daily reality. Make sure they’re proven experts in your industry.

One answer that checks all the boxes? Microsoft Dynamics 365 Business Central, paired with Armada EQM Rental – purpose-built for equipment rental, fully integrated, mobile-ready, and backed by industry experts.

You’ve got a solid fleet, loyal customers, and a team that works hard. But somehow, the day-to-day still feels harder than it should. You’re constantly chasing down information, juggling schedules, and dealing with last-minute surprises. Sound familiar?

Here are a few signs that might seem “normal” – but could actually be holding your business back:

• You’re not sure which equipment is available without making a few calls or checking multiple systems.
• Maintenance gets missed or delayed because it’s tracked manually – or not at all.
• Invoicing takes longer than it should, and sometimes things slip through the cracks.
• You rely on a few key people to “know how things work,” and if they’re out, everything slows down.

These aren’t just everyday headaches – they’re symptoms of a deeper issue: your systems and processes might not be keeping up with your business.

Most rental companies don’t realize how much time and money they lose to inefficiencies until they step back and look at the big picture. The truth is, what worked when you had 10 machines and a small team might not work when you’re managing a growing fleet, multiple job sites, and rising customer expectations.

The good news? You don’t need to overhaul everything overnight. But recognizing the friction is the first step toward fixing it.

We’re excited that you want to download our eGuide!

Here’s what you’ll get in our free eGuide on Business Central:

• A clear path forward: See what the transition to Business Central looks like—from planning to full implementation.

• What to expect in each phase: Learn how to prepare, what to expect along the way, and how to maximize value.

• Practical tips and advice: Get actionable recommendations to make your move smoother and more efficient.

Whether you’re just starting to explore Business Central or ready to take the next step, this guide will be your best resource. Download now and take the first step toward smarter business management!

Download your free eGuide now!

That’s why SaaS companies are turning to Microsoft Dynamics 365 Business Central for reporting and analytics. It’s not just about tracking revenue – it’s about delivering real insights that drive smarter decisions.

SaaS metrics that matter – Automated, not manual

Let’s face it: tracking key SaaS metrics like ARR, MRR, expansion revenue, churn, and cohort analysis shouldn’t be a manual, spreadsheet-driven process. With Business Central, you can automate the reporting of these metrics by connecting financial data with your CRM and subscription platforms.

No more copying and pasting, no more last-minute reconciliations before investor calls. Your leadership team gets accurate, up-to-date SaaS metrics on demand – ready to support critical business decisions.

Dashboards that speak to investors and boards

When it’s time to meet with VCs or your board, you can’t afford uncertainty in your numbers. Business Central integrates seamlessly with Power BI, giving you beautiful, interactive dashboards that translate your data into clear, actionable insights.

With tailored reports for ARR growth, churn rates, customer acquisition costs (CAC), lifetime value (LTV), and financial projections, you’ll have exactly what you need to answer tough questions – and prove your growth story.

Revenue recognition, done right

Revenue recognition is one of the most time-consuming and error-prone areas of SaaS finance. Business Central simplifies this with automated revenue recognition workflows, ensuring compliance with ASC 606 and IFRS 15 standards.

No more struggling with deferred revenue schedules or inconsistent reporting across teams. Business Central handles it for you, providing confidence in your numbers and reducing the risk of costly mistakes.

Real insights, real growth

In SaaS, growth is driven by data – but only if that data is reliable, current, and easy to understand. Business Central brings together powerful financial tools with advanced reporting and analytics, giving SaaS businesses the clarity they need to make smart moves and impress investors.

If you’re ready to ditch the spreadsheets and start reporting like a modern SaaS leader, Business Central is built for you.

Here’s how it solves six of the most common SaaS pain points:

1. Subscription billing & revenue recognition compliance

SaaS billing isn’t simple. Deferred revenue, complex contracts, and ASC 606/IFRS 15 compliance can bog down finance teams. Business Central automates the entire process, ensuring that revenue is recognized correctly and consistently – giving you peace of mind during audits and board reporting.

2. Real-time churn insights & retention forecasting

Keeping customers is just as important as acquiring them. With Business Central, you can connect your financial data with CRM and analytics platforms to track churn trends and renewal rates. Forecast future retention and take proactive steps to keep your customer base growing.

3. Recurring revenue, MRR & ARR tracking

MRR and ARR are the heartbeat of any SaaS business. Business Central makes it easy to automate recurring billing cycles and track subscription revenue in real time. No more spreadsheets or guesswork – just clear, reliable data to help you grow.

4. Multi-entity and multi-currency made simple

Scaling globally? Managing multiple entities? Business Central takes the complexity out of international operations with built-in multi-entity consolidations and support for multiple currencies. Grow without limits and keep financial operations running smoothly.

5. Visibility into critical SaaS metrics

Metrics like LTV, CAC, and CLTV drive strategic decisions for SaaS businesses. Business Central integrates seamlessly with reporting tools like Power BI, bringing your key performance indicators together in one place for smarter, faster decision-making.

6. Track costs that matter to investors

Investors care about how you spend on R&D and customer acquisition. Business Central gives you detailed project costing and department-level expense tracking – helping you prove ROI and prepare for your next funding round.

With Business Central, SaaS businesses get more than ERP – they get a growth engine. If you’re ready to simplify operations, improve reporting, and scale with confidence, it’s time to explore what Business Central can do for you.

Business Central is built in the cloud, built for SaaS, and built for the future. If you’re tired of dealing with outdated, clunky systems that hold your team back, this is the ERP you’ve been waiting for.

Built for the Cloud, not stuck in the past

Forget legacy, on-premises software. Business Central is a fully cloud-native ERP system, giving you secure, anytime-anywhere access to your financials, sales data, and operations – all in real time. No more servers to maintain, no more costly upgrades, no more wondering if your team is all looking at the same numbers.

Being cloud-based means your ERP scales alongside your business, giving you the flexibility to grow without worrying about infrastructure or IT bottlenecks. Whether your team is remote, hybrid, or spread across regions, Business Central keeps everyone connected to the numbers that matter.

Built to connect, not complicate

For SaaS companies, your ERP shouldn’t sit in a silo. That’s why Business Central is API-first, making it easy to connect with the platforms your business already uses.

With open APIs and full developer support, you can integrate Business Central with your CRM (like Dynamics 365 Sales, Salesforce, or HubSpot), your payment processors (such as Stripe or Chargebee), and your product analytics platforms. Automate workflows, eliminate manual data entry, and build a system that works the way you do.

Need help? Microsoft provides robust documentation and developer resources, making it easy for your in-house or external development teams to build, connect, and extend your ERP.

The modern ERP built for SaaS growth

SaaS companies don’t have time for outdated, inflexible systems. Business Central gives you a modern, cloud-native platform that’s API-driven by design, so you can automate processes, connect your systems, and stay focused on what matters most—growing your business.

If you’re ready to move on from legacy systems and into a platform built for SaaS, Business Central is ready when you are.