But here’s the question: how much do you really know about how your equipment is performing?

Many construction rental businesses operate on instinct and experience. And while that works to a point, it can also hide valuable insights – and missed opportunities.

For example:

• Which machines are your top earners?
  Are you investing in the right types of equipment, or are some assets consistently underperforming?
• Which assets are underutilized?
  If a machine is only rented a few times a year, is it worth keeping – or could that capital be better used elsewhere?
• Which units are costing more than they’re worth?
  Frequent repairs, downtime, and lost rental days can quietly turn a profitable asset into a liability.
• Which equipment is always late coming back?
  Late returns can delay other jobs and frustrate customers – but without clear tracking, it’s hard to spot patterns.

The truth is, most rental businesses don’t have easy access to this kind of data. And without it, decisions are based on guesswork instead of facts.

But when you can see the full picture – across your fleet, your jobs, and your customers – you can make smarter, faster decisions that drive profitability.

We’re glad you’re interested in transforming your rental business!

In our free whitepaper, Business Central for the Rental Industry, you’ll discover how to modernize your operations with one connected solution:

• All-in-one platform: Explore how to manage rental, finance, service, and inventory in a single system that keeps everything in sync.
• Data-driven decisions: Learn how to track true profitability per asset, cut downtime, and plan smarter investments with real-time insights.
• Efficiency that drives results: See how automated processes and faster contract handling help you deliver better service and boost customer satisfaction.

Whether you rent out a few items or manage an entire fleet, this guide will help you work smarter, stay competitive, and grow with confidence.

Download the whitepaper and see what’s possible with Business Central.

We’re excited that you want to download our guide!

Here’s what you’ll discover in our free guide on Business Central for the rental industry:

• One connected platform: Learn how to manage rental, finance, service, and inventory in one seamless system — no more disconnected tools or manual work.
• Full control and insight: See how to track profitability per asset, reduce downtime, and make smarter investment decisions with real-time data.
• Efficiency and customer focus: Find out how faster contract handling and proactive maintenance lead to happier customers and stronger results.

Whether you’re running a small rental company or managing a large fleet, this guide will show you how to simplify operations and grow with confidence. Download now and take your rental business to the next level!

Download your free eGuide now!

Daniel joins us straight from Microsoft, where he worked as an Account Manager, supported SMB customers, and most recently served as a Modern Work Specialist with a strong focus on Copilot and AI. Over the years, he has helped many organizations on their journey toward smarter and more secure ways of working — and now we’re excited that he’s bringing that expertise to NAB.

Although Daniel is currently based in Dundalk, Ireland (and previously worked at Microsoft’s EMEA HQ in Dublin), his roots are in Borås, Sweden.

With his international experience and strong customer focus, Daniel is a unique asset to both our existing and future clients.

“The most rewarding part of my work is helping customers truly realize the value of their solutions — whether it’s finding new ways to use what they already have or solving old challenges with new tools,” says Daniel.

At NAB, Daniel will:

• Provide guidance on security, AI, and collaboration in Microsoft 365

• Help businesses define the right licensing strategy

• Support customers in adopting and making the most of Microsoft’s ecosystem

We’re confident Daniel will play a key role in our customers’ digital transformation — and we look forward to everything we’ll achieve together.

Keep an eye on our website and LinkedIn for Daniel’s top tips on M365, Copilot, and security!

Curious about how you can strengthen your organization’s security with Microsoft 365? Book a session with Daniel here: Bookings med mig – Daniel Rajala – Outlook

1. Was this system designed specifically for medical rental workflows?
   If it’s a generic ERP retrofitted with rental logic, it won’t cover compliance, cleaning workflows, or device history tracking the way your industry needs.
2. Can your field techs actually use it?
   If mobile check-ins and updates aren’t intuitive, your crews will default back to WhatsApp and clipboards.
3. Does it support both high-value serialized items and batch-based accessories?
   You need to track infusion pumps by serial, but also manage bulk items like bed rails or monitor cables.
4. Can it prove service history for every item?
   Your reputation – and liability – depends on this. Audit trails should be automatic, not “in progress.”
5. How fast can it get you paid?
   Are invoices triggered by asset status changes? Can the system capture damage, loss, or late fees without delay?

The bottom line

If your medical rental operation is growing – or needs to – your systems can’t be based on reactivity, memory, or manual intervention. They need to be smart, connected and designed for the complexity of healthcare.

They’re asking:

• How can we automate compliance instead of relying on people to remember?
• How do we see asset utilization in real-time, across hospital networks and home care providers?
• How do we bill for actual usage, not estimates or flat rates?
• How do we scale field operations without drowning in admin?

The answer isn’t more people. It’s a system designed for complex medical rentals, built to handle:

• Serialized equipment tracking by condition, history, and location
• Integrated cleaning, calibration, and inspection workflows
• Usage-based billing (per day, per hour, per patient)
• Field service integrations for delivery, returns, and swaps
• Audit-ready documentation – always current, always complete
• A mobile experience for teams in hospitals, care homes, or in transit

These businesses aren’t just “more organized” – they’re more profitable.

They recover revenue faster, stay audit-ready, and deliver a better experience to both caregivers and administrators. And because they run leaner, they scale faster.

These aren’t the big, obvious costs. They’re the small, everyday inefficiencies that go unnoticed because they’ve become part of the routine. Over time, though, they add up – and they can quietly erode your profits.

Here are a few examples of where profit might be leaking in your rental business:

• Idle equipment: Machines that sit unused between jobs cost you money. If you don’t have a clear view of what’s available and when, it’s easy to miss opportunities to keep your fleet working.
• Unbilled rental days: When tracking is manual or spread across systems, it’s not uncommon for rental periods to be misrecorded – or missed entirely.
• Maintenance oversights: Skipping or delaying service can lead to breakdowns, costly repairs, and shorter equipment lifespans.
• Time lost to double entry: If your team is entering the same data into multiple systems – or chasing down information from different departments – that’s time they’re not spending on higher-value work.
• Delayed invoicing: The longer it takes to send an invoice, the longer it takes to get paid. And in construction, cash flow is everything.

These issues often don’t feel urgent – until they start affecting your bottom line. And because they’re spread across different parts of the business, they’re easy to overlook.

The good news? These leaks are fixable. But the first step is recognizing they exist.

Before you sign on the dotted line, ask these 5 critical questions:

1. Does this system understand rental?
Most ERP systems were built for generic accounting or manufacturing – not for the real-world headaches of scheduling, damage tracking, off-rent processes, or maintenance. If your ERP can’t handle rental contracts and fleet availability out of the box, you’ll be stuck stitching together spreadsheets – again.

2. Will my field crew actually use it?
A new system only works if your people use it. Yard crews, drivers, mechanics, and dispatchers need simple, mobile-friendly tools they can access on-site – not just another desk-bound program.

3. How does it handle fleet maintenance?
Your fleet is your money-maker. Missed service schedules mean breakdowns, lost rental days, and unhappy customers. Make sure your ERP has built-in service management that connects directly to your rental data.

4. Will it connect to my accounting and reporting?
Don’t add more silos. Your rental operations, invoicing, maintenance, and financials should flow together. If they don’t, you’ll spend hours reconciling duplicate data.

5. Do I trust the support team?
Switching ERP is a big lift. You’re not just buying software – you’re buying a partner who understands rental, construction, and your daily reality. Make sure they’re proven experts in your industry.

One answer that checks all the boxes? Microsoft Dynamics 365 Business Central, paired with Armada EQM Rental – purpose-built for equipment rental, fully integrated, mobile-ready, and backed by industry experts.

You’ve got a solid fleet, loyal customers, and a team that works hard. But somehow, the day-to-day still feels harder than it should. You’re constantly chasing down information, juggling schedules, and dealing with last-minute surprises. Sound familiar?

Here are a few signs that might seem “normal” – but could actually be holding your business back:

• You’re not sure which equipment is available without making a few calls or checking multiple systems.
• Maintenance gets missed or delayed because it’s tracked manually – or not at all.
• Invoicing takes longer than it should, and sometimes things slip through the cracks.
• You rely on a few key people to “know how things work,” and if they’re out, everything slows down.

These aren’t just everyday headaches – they’re symptoms of a deeper issue: your systems and processes might not be keeping up with your business.

Most rental companies don’t realize how much time and money they lose to inefficiencies until they step back and look at the big picture. The truth is, what worked when you had 10 machines and a small team might not work when you’re managing a growing fleet, multiple job sites, and rising customer expectations.

The good news? You don’t need to overhaul everything overnight. But recognizing the friction is the first step toward fixing it.

We’re excited that you want to download our eGuide!

Here’s what you’ll get in our free eGuide on Business Central:

• A clear path forward: See what the transition to Business Central looks like—from planning to full implementation.

• What to expect in each phase: Learn how to prepare, what to expect along the way, and how to maximize value.

• Practical tips and advice: Get actionable recommendations to make your move smoother and more efficient.

Whether you’re just starting to explore Business Central or ready to take the next step, this guide will be your best resource. Download now and take the first step toward smarter business management!

Download your free eGuide now!