A Unique Blend of Technology and People

Nicklas describes his work as the perfect mix of several key elements. His role revolves around data modeling, gathering information from different sources and structuring it in a way that makes it useful. Another major aspect of his job is data visualization, where he creates clear, insightful reports and dashboards that make data both accessible and actionable. He also relies on automation tools like Power Automate to streamline repetitive tasks and save valuable time. System integration is another crucial focus, as he builds interfaces using Power Apps to connect systems and create a smoother user experience.

But perhaps the most important part of his job is problem-solving. “It’s about taking a complex problem, breaking it down, and building a solution that is both simple and powerful,” Nicklas explains.

A Day in the Life of Nicklas

A typical day starts with a call to a client to understand their needs. After reviewing their existing BI solution, he dives into the data to identify any gaps. Maybe new data needs to be integrated, or an existing report needs adjustments to reflect evolving business requirements. If a challenge is particularly complex, he collaborates with a BC consultant—teamwork is a key part of the job.

The Best Part of the Job?

For Nicklas, the most rewarding part of his work is solving problems and helping clients. “Taking on a challenge, breaking it down into smaller pieces, and finding a solution is really satisfying. And when clients see the impact—when they realize how much easier their work becomes—that’s when you know you’ve done a great job.”

The Biggest Challenges

Being a Power BI specialist means constantly staying up to date. The digital landscape evolves rapidly, and keeping up with the latest advancements is essential to delivering high-quality solutions. Nicklas emphasizes that understanding the technology is only part of the job—understanding the client’s real needs is just as critical.

Of course, every job comes with its challenges. For a Power BI specialist, common obstacles include navigating data access permissions and dealing with long lead times when transferring data from cloud-based storage to on-premises systems to develop BI solutions.

At NAB – More Than Just Technology

For Nicklas and his colleagues, success isn’t just about building great technical solutions to building relationships. “We’re not just a vendor—we’re a partner, helping our clients navigate the opportunities that come with digitalization,” he says. The strong culture at NAB, with engaged and skilled professionals, enables both the team and their clients to reach new heights.

How does it feel to attend? Are you excited?

– As this will be my first time attending Directions NA, I am ecstatic to get an opportunity to participate and represent NAB Solutions, Inc here in the states. There will be chances to meet other professionals in the industry and sharpen my skills when it comes to the Business Central and ISV product offerings.

Is there anything particular you are looking forward to?

– I am excited to learn about the ISV partner products that we are looking to integrate/implement and offer our clients. I am not one for the bright lights of Las Vegas, however, the opportunity to gain knowledge in my career is truly invaluable. I am also looking forward to better connecting with my fellow co-workers, Anton and Johan, for the first time as well!

Are there any specific sessions you look forward to attending?

– There are a plethora of sessions I am excited for. Here are some of the sessions, just to name a few:

• Microsoft Presents: Copilot for Finance with BC
• BC reports and documents: simple, fast, affordable
• Overcoming emotional barriers in implementations
• Microsoft presents: IRS 1099 end-to-end
• Microsoft presents: New Subscription module
• Leveraging BC for Financial Management and Reporting

We look forward to meeting both new and old contacts, exchanging experiences, and being inspired by the industry’s leading experts. Keep an eye out for updates from us during the conference – we will share our insights and highlights directly from Directions North America 2025!

“In addition to the U.S., we have several clients in the UK and Denmark and are well-established in those markets as well,” says Johan Adenmark, CEO of NAB Solutions. “It’s incredibly rewarding to offer our expertise and solutions to businesses around the world.”

With deep knowledge of Microsoft Dynamics 365 and Power Platform, we’re here to support your entire journey—from initial analysis and implementation to optimization and long-term support. We understand the unique challenges of both local and international markets and tailor our solutions to meet your specific needs.

Whether you’re looking for help with implementation, optimization, or support for Microsoft Dynamics 365 and Power Platform, we’ve got the expertise. So, if you’re based in the UK or Denmark and searching for a dedicated Dynamics 365 and Power Platform partner—reach out to NAB. We’re here to help!

In Us You Can Trust 

With years of hands-on experience implementing and optimizing Microsoft Dynamics 365 Business Central, we’ve worked with businesses of all sizes to streamline operations and drive growth. We know what works, and we know how to adapt to your unique needs. 

Solutions Built Just for You 

Your business isn’t one-size-fits-all, so your systems shouldn’t be either. We create tailored solutions that meet your current needs and grow alongside you. Whether you’re a startup or an established player, we’ll craft a system that fits like a glove. 

Support That’s Always in Your Corner 

When you choose NAB, you’re choosing more than just a vendor—you’re choosing a partner who’s invested in your success. We provide personalized guidance, helping you hit the ground running while avoiding common pitfalls. Whenever you need advice or assistance, we’re just a call away. 

Innovative, Flexible Solutions 

The business world changes fast, and you need a partner who can keep up. At NAB, we pride ourselves on our innovative approach and adaptability. Whether you need to pivot or scale, we’ll ensure your systems stay as dynamic as your business. 

Partnerships That Last 

We’re not here for the short-term—we’re in it for the long haul. Our goal is to build strong, lasting relationships with our clients. Your success is our success, and we’re committed to helping you thrive well into the future. 

Why NAB? 

At NAB, we combine deep technical knowledge with a passion for empowering businesses. With us as your partner, you’ll have a reliable guide to help you navigate the complexities of growth and innovation, building a foundation for long-term success. 

Ready to take your business to the next level? Let’s make it happen together. Choose NAB Solutions and experience the difference of having a partner who truly gets your business. 

We believe in close collaboration with our clients, and our goal is to grow alongside them, Johan continues. When our customers succeed, we want to be there every step of the way—simplifying their processes, enhancing efficiency, and allowing them to focus on what truly matters to their business. Our role is to provide them with a reliable and seamless business solution that makes their day-to-day operations easier.

A Market Full of Potential

North America is a vast market, with many companies still relying on outdated systems and business solutions. We see a tremendous opportunity to help these businesses transition to a more streamlined and efficient way of working, says Johan. To reach the right customers, we are sharpening our focus on specific industries and refining our value proposition.

Key Focus Areas and Strategic Partnerships

To maximize our impact, we are concentrating on key industries where we see strong potential for growth:

• Cloud Transformation
• Process Manufacturing
• Rental Services
• Print Industry

We have already helped many Swedish clients successfully transition to the cloud, and in collaboration with Crayon, we’re bringing that same expertise to North America. In process manufacturing, we are partnering with Yaveon, which recently established a presence in Charlotte, North Carolina. We’re excited about the opportunities this partnership will bring.

Within the rental services sector, we’ve had several successful projects in Sweden and recently secured a new deal that strengthens our experience. The demand for these solutions is growing in North America, and we are ready to meet it.

The print industry has been our gateway into the U.S. market, and we’ve already built a solid reputation. We plan to continue growing our presence and leveraging this foundation to expand further, says Johan.

Our partnership with SignUp also presents an exciting opportunity to streamline invoice management for businesses. Since almost every company needs to handle incoming invoices, we see great potential in implementing a smooth and automated process.

We Are Ready!

With a clear strategy, strong partnerships, and a client-first approach, we are well-positioned to take our next big step in North America. We look forward to helping more businesses thrive and being part of their journey to success, concludes Johan.

The people here are incredibly friendly and eager to share their stories about why they chose Charleston. One particularly fascinating conversation was with a German father who relocated here in 2009 with his wife. They now have three children, the oldest being ten years old. Initially, they settled on Daniel Island but eventually moved to Mount Pleasant for various reasons.

The climate in Charleston is fantastic! Visiting now, at the end of February, is probably the coolest period, yet the sun still shines almost every day. The city offers numerous beautiful beaches. One interesting caution: watch out for alligators! With numerous waterways and ponds throughout the neighborhoods, sightings are common. In fact, I managed to capture a photo of one in a central park. While extremely dangerous in water, they’re less of a threat on land—just keep your distance and remember they’re surprisingly fast for the first 20 meters. After that, your fitness determines the outcome!

The business environment in the U.S. is undeniably competitive. If you’re not a good fit, businesses will quickly move on. This competitive landscape suits us perfectly, though it will certainly challenge us. We’ve already gained valuable experience and understand that clients expect us to handle everything. Our integrated model—encouraging clients to actively participate and own their solutions—may initially be challenging. However, I’m confident this approach will ultimately drive our success. Empowering our clients to take ownership of their systems means better long-term outcomes and greater scalability for us.

In short, establishing ourselves in Charleston feels absolutely right. If things continue progressing at this pace, exciting opportunities await us here in North America!

We’ve received an incredibly warm welcome in Charleston, South Carolina.

It’s clear that European companies serious about growth are highly welcomed here in Charleston. Multiple organizations are actively assisting us with everything—from finding the perfect location to establish NAB Solutions Inc., to practical advice on housing (including tips on neighborhoods to choose or avoid), understanding the school system, and even connecting with local sports activities.

Charleston is truly an up-and-coming city, evident from the increasing number of businesses deciding to set up operations here. The city prioritizes a strong business environment, maintaining reasonable operational costs and competitive tax rates. There’s a noticeable push to position Charleston as a “tech city,” actively encouraging tech companies to establish roots here.

Traditional sales processes often fall short. Outdated CRM systems, manual data entry, and disconnected communication tools slow down sales teams, making it harder to meet targets and close deals efficiently. To stay ahead, businesses need intelligent, data-driven solutions that optimize every step of the sales cycle.

How Microsoft Dynamics Sales Elevates Your Sales Performance

Microsoft Dynamics Sales is a powerful, AI-driven platform designed to help businesses maximize revenue, improve efficiency, and strengthen customer relationships. By leveraging cutting-edge automation, predictive insights, and seamless integration with Microsoft 365, it transforms sales from a reactive function into a proactive, data-powered growth engine.

Key Benefits of Microsoft Dynamics Sales

• AI-Powered Insights: Get real-time recommendations on the most promising leads and deals, allowing your team to focus on high-value opportunities.
• Seamless Integration: Connect with Outlook, Teams, and LinkedIn Sales Navigator to enhance collaboration and streamline customer interactions.
• Automation & Efficiency: Reduce manual tasks with automated workflows, freeing up your sales team to focus on building relationships and closing deals.
• Data-Driven Forecasting: Use intelligent analytics to predict sales trends, optimize pipeline management, and make informed business decisions.
• Personalized Customer Engagement: Deliver tailored sales experiences based on real-time customer behavior and past interactions.

Join Our Exclusive Webinar to See Microsoft Dynamics Sales in Action

To stay competitive, sales teams must adapt to a new era of intelligent selling. Join our upcoming webinar to see how top-performing organizations are using Microsoft Dynamics Sales to increase efficiency, improve win rates, and drive predictable revenue growth.

Join our webinar

1. For Growing Enterprises

Mid-sized to large businesses with multiple departments or complex processes can rely on Dynamics 365 to bring everything together. Whether it’s managing vast amounts of data or streamlining intricate workflows, this platform simplifies operations so you can focus on growth. 

2. For Retailers

Retail is all about smooth operations and happy customers. Dynamics 365 helps you manage inventory, track sales, run marketing campaigns, and deliver a seamless shopping experience – all from one powerful platform. 

3. For Manufacturers

From production lines to supply chains, Dynamics 365 has manufacturers covered. Keep quality control in check, optimize production, and reduce costs while staying agile in a competitive market. 

4. For Service Providers

Whether you’re a consulting firm, an IT service provider, or a cleaning company, Dynamics 365 helps you stay organized. Manage projects, allocate resources, strengthen customer relationships, and handle billing – all with ease. 

5. For Financial Institutions 

Banks, insurance providers, and other financial services businesses can count on Dynamics 365 for secure customer data management, fraud prevention, compliance, and risk management. 

6. For Educators 

Schools, colleges, and universities can use Dynamics 365 to stay on top of student records, course registrations, scheduling, and communication. It’s a smart solution to make education administration smoother. 

The Bottom Line? It’s Versatile 

Whether you’re a small business looking for streamlined solutions or a large corporation tackling complex challenges, Dynamics 365 can be tailored to fit your needs.

Is your industry on the list? Or even if it’s not, chances are Dynamics 365 can make a difference for your business. Let’s talk about how it can transform the way you work.
Contact us today and discover what Dynamics 365 can do for you!

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